- What is a Merchant?
- What is an Affiliate?
- What is a Download Account?
- What is a Campaign?
- What is a Lead?
- What are Batch Leads?
- What are Real-Time Leads?
- What is Cost Per Lead?
- What is Minimum Transactions?
- What is Pay-for-Performance?
- What is Pay-for-lead?
- What types of commission structures does LinkMo offer?
- Can I become a Merchant/Affiliate if I live outside of North America?
- What kind of online reporting is available?
- Does LinkMo use Cookies?
- Can I sell my leads on LinkMo?
- Does LinkMo work with other sites such as LinkShare and Commission Junction?
- What kind of Technical Support do I get?
1. What is a Merchant?
A Merchant is one who sells products and/or services and requires Leads in order to make or facilitate a sale. Merchants have full access to the Management Interface in order to create Offers, Affiliate Accounts, Download Accounts and to access reporting.
Back to Top 2. What is an Affiliate?
An Affiliate is a person or company that promotes products and/or services of a Merchant in exchange for a commission. As an Affiliate, you can create UNLIMITED sub-affiliate accounts of your own, complete with login and statistics. Public Affiliates are those persons or companies who sign up on LinkMo to run Merchant offers.
Back to Top 3. What is a Download Account?
A Download Account is an account created by a Merchant for clients/customers to download Leads and/or other data stored in the LinkMo Data Management System. As a Merchant, you can create UNLIMITED Download Accounts to allow your clients/customers the ability to access the Download Area and retrieve your leads at a price you set in the Management Interface. Need flexibility? Setup separate Download Accounts for the same leads at various prices or allow your clients/customers to access leads for various offers within one account. You can set it all up in seconds! LinkMo takes it one step further by even offering you a complete Download interface with your own personalized header and footer for seamless integration with your website!
Back to Top 4. What is an Offer?
An Offer is an organized product or service offered through LinkMo by a Merchant.
Back to Top 5. What is a Lead?
A Lead is a customer profile for a particular offer. When submitted from a microsite, the lead is sent to and stored in the LinkMo Data Management System.This lead is then forwarded in Real-Time or stored in the LinkMo database for downloading as a batch for later.
Back to Top 6. What are Batch Leads?
When leads are submitted to LinkMo, they are stored until the owner or a buyer of the leads comes to LinkMo and downloads the leads as a file “batch”. Batch leads are less expensive than Real-Time Leads because clients/customers must login to the Download Area to get their leads in batches.
Back to Top 7. What are Real-Time Leads?
Real-Time leads are accumulated and stored in LinkMo just like Batch leads, however, they are automatically relayed to another 3rd party processing center that you specify. Imagine, you have the ability to provide product leads to your customers before the lead is even two seconds old. Real-Time leads increase your conversion rates dramatically thus making your leads more valuable and profitable. Real-Time leads generally have a higher Cost Per Lead than Batch Leads but no more than a few extra cents per lead.
Back to Top 8. What is Cost Per Lead?
The Cost Per Lead is the amount paid for each lead accepted and stored in LinkMo. The higher the volume, the less you pay for each individual lead. The Cost Per Lead in your desired plan should be balanced with your ability to provide enough lead volume to exceed your Minimum Monthly payment.
Back to Top 9. What is Minimum Transactions?
These are the minimum number of transactions you will be charged for in a given month. If you plan on sending a low volume of leads through LinkMo, choose a plan with low to no Minimum Transactions. If you plan on sending a higher volume of leads through LinkMo, choose a plan with higher Minimum Transactions so that you can benefit from a reduced Cost Per Lead price. Simply put, each calendar month you only pay your accumulated Cost Per Lead or the Minimum Transactions fee, whichever is greater. Example: If you sign up under the Silver Plan, you would then have 1,500 Minimum Transactions which equals a minimum payment of $225.00, (1500 X .15). If you send 700 Batch leads through LinkMo in January, you pay the Minimum Transactions fee of $225.00 because 700 is less then 1,500. However, if you send 2000 Batch leads through LinkMo in January then you only pay your accumulated Cost Per Lead of $300.00 (2000 X .15), because 2000 is greater then 1,500 Minimum Transactions. |
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LinkMo allows you to upgrade to a higher volume plan at anytime, letting you take advantage of a cheaper Cost Per Lead as your lead volume increases.
Back to Top 10. What is Pay-for-Performance?
A Merchant may manually approve every lead that is accepted into LinkMo before a commission check is paid to an Affiliate. This encourages Affiliates to promote and generate clean and qualified leads. The Merchant has the flexibility to reject payout for fake or bogus leads.
Back to Top 11. What is Pay-per-lead (CPA)?
A commission plan where the Merchant pays the Affiliate a flat fee for each qualified lead that is accepted by LinkMo. Back to Top 12. What types of commission plans does LinkMo offer?
LinkMo currently offers Pay-per-lead (CPA) commission plans.
Back to Top 13. Can I become a Merchant/Affiliate if I live outside of North America?
You can become a member only if you have a business that resides in North America even if you live in another country.
Back to Top 14. What kind of reporting is available?
We currently offer Real-Time click-through and lead performance reporting for Merchants, Affiliates and Sub-Affiliates.
Back to Top 15. Does LinkMo use Cookies?
LinkMo requires Cookies for access to Merchant, Affiliate and Download areas. Cookies may also be required for lead submissions into some LinkMo offers.
Back to Top 16. Can I sell my leads on LinkMo?
Yes. You must become a Merchant, create an offer, have your lead data submitted to LinkMo, and create Download Accounts for your clients and/or customers. Currently, LinkMo uses PayPal for all payments so you and your customers can rely on a secure payment platform.
Back to Top 17. Does LinkMo work with other sites such as LinkShare© and Commission Junction©?
Yes. LinkMo should not interrupt your current processes. You may have your information submitted through LinkMo and relayed to any 3rd party.
Back to Top 18. What kind of Technical Support do I get?
Merchants have 24hr. email support and are assigned a personal representative during regular business hours. More information about support is coming.
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